Just finished changing the signing from the LPOS to Friends and Family. Two major, back to back promotions running over half the month. Why do we do this? After two weeks in a row of strong value pricing, we can expect to have tough sales through the first two weeks of next month setting us up for more drama heading into Thanksgiving.
More meetings and conference calls from our DVP and RDOS, more pressure to keep up with the relentless incoming freight, more platitudes about how stores can use sales goals, Theatro, and grass root events to make twenty point trend change improvements. What happened to discussions about how our marketing calendar and assortment strategy are impacting our business. How are stores supposed to realistically offset the sales from the businesses we have been forced to exit?
Here's hoping that a change in CEO and senior leadership will move some of the crushing weight of expectation for stores to somehow always overcome the challenges related to just plain bad merchant and marketing strategies.