Just found out about this. How is this getting funded?
8 replies (most recent on top)
The Schweb!!! The place for Schwnews!
Constantly amazed at how some employees have no idea about things outside of their team. Come on! It was front page on the Schweb even! Google it!
You should be laid off for asking
It's advertising for the TOS platform and has been around for a while. Drives trading volume, supposedly. While the regulators may have looked the other way when it was Green, I suspect it will it get the ol' stink-eye from feds now that it's Blue. I'd be very surprised if it's still on air in a year. A lot of things that got pushed by regulators because "TOS" aren't going to fly under the Schwab label.
It’s smoke and mirrors. It’s only a “better” expense if it brings in clients. What’s the viewership and how much client assets does it bring in?
Free client investing and trading content is worth a lot to the marketing brand. One of the better expenses.
It's the TD Ameritrade Network, but now rebranded Schwab Network. Been around since 2017. How is it funded? I'm guessing that's rhetorical.
https://riabiz.com/a/2023/8/26/charles-schwab-corp-pulls-a-complete-rebrand-almost-of-td-amertrades-web-news-site-a-cnbc-look-alike-popular-with-rias-now-called-schwab-network
You could Google it rather than ask on a layoff board…