Marketing is a disaster and it just keeps getting worse. The executives fly all over to be at every shoot, wine and dine with the agencies, go on the agency trips and yet expect their employees to be at their beck and call. If you are friends with them, you’re golden. You’ll get amazing raises, the best assignments and get to go on vacations with them. Everyone else they treat horribly. They also lie if it’s to their benefit and use the marketing budget to pay an agency to handle their personal social accounts so they look great and can win awards.
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@bjsy…..Overlooking facts like fastest growth in our history, and Jake from State Farm absolutely becoming a cultural icon. But if you personally don’t like it, then it’s obviously a failure.
I feel we spend way too much on marketing anyway....considering their innovation was to reboot Jake at State Farm rather than something interesting, creative, or unique....
It is worse since the layoffs/firings. There is no clear direction, and things are constantly changing. AG/PM control everything and are unethical. Bringing back MB is an excellent strategy, as she's a puppet for AG and will jump as high as needed to please. It baffles me that leaders are allowed to act this way! I guess if you are friends with your boss, anything goes.
Do you think Marketing as an dept is any better or improved since the layoffs/firings? From my view, no. The executive and director selections seemed like winners of the popularity and best su-k-up contests. And regarding AG, does anybody respect her or even like her fake persona?
@5yjb…And if the marketing director was not using professionals to run social media, you’d be complaining about amateurish handling.
Yeah….it’s a good thing that marketing spends money for, you know, professional marketing.
https://www.upguard.com/breaches/open-enrollment-how-hcl-exposed-employee-passwords-and-project-data
The Marketing VP is toxic and vicious. And, yes she does use policyholder dollars to pay an agency to write her personal social posts.
Sounds like you need a new job!
You guys need to get on the same page so you’re having the same conversation. The OP was not referring to agents in any way, shape or form Nimrod.
@hci…..Many many agents did hold down Claim jobs. Many more held down Underwriting jobs. Then we moved on and became agents precisely because the point of sale is where they have the opportunity to make the biggest difference. Things like writing the coverages that make the most difference when the big loss happens.
Shady Wackos - Marketing
Spending money to make the individual executives look good is not marketing for the brand, it’s marketing so they can get a better job. They laid off people to say money, but then pay someone close to $200.000 to handle their personal social accounts is a joke. Should customers have to pay for that?
The best marketing is very little cost, employee satisfaction and customer satisfaction.
You know that spending money to look great is the actually definition of marketing, right?
Yet agency says they work so hard. Yeah right! 99% of them couldnt hold down a claims position. This is part of the problem at SF. Those who make the promises cant keep the promises and are paid more than those who keep promises. The system is upside down.