Thread regarding Ford layoffs

Mach-E Rebates another signal the Ford EV business in real trouble

After both debuted to high demand and long wait lists, the Ford F-150 Lightning and Ford Mustang Mach-E have cooled off somewhat in recent months, a trend largely driven by rising prices and vastly improved supply buoyed by ramped up production of both models. The F-150 Lightning just received its first-ever factory rebate, in fact, which came days before The Blue Oval slashed pricing of its EV pickup across the board. Ford Mustang Mach-E prices also dropped back in early May, while the all-electric crossover became eligible for a $3k inventory discount just a couple of weeks ago. Now, the Mach-E is getting new incentives for July, according to a dealer bulletin recently seen by CarsDirect.

First – and perhaps most notably – Ford Mustang Mach-E 36-month lease rates have plunged all the way down from 2.2 percent to 0.05 percent for the base Select trim, though those rates have also decreased across the board. At the top end, the Mach-E GT gets a rate cut from 2.25 percent to 0.70 percent, though for now, it seems as if these deals are limited to customers in Boston, Philadelphia, Phoenix, New York, San Francisco, and Seattle.

Next up, we have the “First Month Payment RCL (Red Carpet Lease) Customer Cash” offer, which covers a Mach-E customer’s first payment, up to $800, depending on trim level. In select regions, customers can also take advantage of up to $500 in lease cash for most trims, though a lesser, $250 deal applies to the California Route 1, in particular, through the end of the month.

These deals represent a major turnaround for the Ford Mustang Mach-E, which wasn’t initially available with any sort of discount as demand for the EV crossover outstripped supply. Now, with supply improving and competition increasing, it seems as if those who have been holding off on leasing or purchasing a Mach-E will now be rewarded for their patience, as is usually the case with new models.

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| 1721 views | | 5 replies (last July 20, 2023) | Reply
Post ID: @OP+1nFFcTe6

5 replies (most recent on top)

Bye bye model e bonus

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Post ID: @2syn+1nFFcTe6

I live in Austin Texas and I have seen 2 F150 Lightning and 4 Mach-E since beginning of this year. Tesla EVs are everywhere in Texas.

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Post ID: @1pbt+1nFFcTe6

Most customers will only buy electric cars when they are priced the same as gas-powered cars. To sell electric cars in volume the prices have to come down.

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Post ID: @1xev+1nFFcTe6

When is ford going to cut their losses and spinoff model e?

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Post ID: @1dps+1nFFcTe6

We lose money on every one we sell, then we send customers a rebate, but we will make it up by increasing volume!

Model e team should be sending the Blue team thank you gifts.

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Post ID: @vct+1nFFcTe6

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