Thread regarding Ford layoffs

The problem with today’s Lincolns is that they are just a different trim/option level of a Ford - fake luxury car with a luxury price tag.

Who else remembers the rooms in the marketing area that were “decorated” for each vehicle depicting their target customer? You either laughed or gagged when you saw them. They explained a lot about Ford’s state and Ford’s opinion of their customers.
It also explained how Ford manages to ki-l vehicles that were “beloved” by certain demographics - Lincoln towncar, old ranger, old Taurus etc. Sure it’s more important to have more cup holders than to have a trunk that easily holds a wheel chair or a ton of luggage. The answer to everything is more cup holders. LOL

It would be less expensive to Ford to give anyone interested in a Lincoln $3000 and NEVER build them.

Waste of huge sums of money for a faux luxury nameplate.

@1nbk+1miP1yX3 Exactly, and that is what ki-led Ford in India, crazy tax and fee structures and a market that was loyal to their own less expensive brands. The China situation is driven by geo-politics, but the implementation of the fees and tariffs is a similar practice.

@1grr+1miP1yX3 LOL the last sales figure I heard for Lincoln in China Q122 was about 16,000 units. That's a joke.

Lincoln loses hundreds of millions each year for Ford and has since its so-called rebirth in 2010. Even the profits from Navigator and to a lesser extent, Aviator have been unable to stop the bleeding. The cycle plan has tragically not included a credible sedan for years while all other luxury makers offer one or more, a giant buffoonery of strategy. The total cycle plan dollars devoted to Lincoln has also been compromised by the EV fantasy investments over the last 5 years. Lincoln was late to the party in China and unfortunately Chinese domestic brands and European luxury brands are now more in favor. Having said that Ford will never ki-l Lincoln because of the ford family allegiance to the brand and Farleys personal equity in the brand. Mulally wanted to ki-l both Mercury and Lincoln but was persuaded by Farley to make Lincoln another Lexus.

Lincoln is on solid footing. Navigator is a success. Aviator is a great vehicle. Corsair is a perfect entry level luxury offering. The new Nautilus debut is a hit.

The OP's post has no merit.

Lincoln is dead. The chinese are implementing insane tariffs that will make them even more unattractive. The designs are poor copies of Range Rovers, Kamal and none of his s-called designers understand lux vehicles and Farley could care less.

I just spoke to a guy who has a Denali (has similar features to a Navigator). He said it rides much better than a Navigator.
Just shows that people will test drive the different brands and choose what they want.

The Nautilus is all new and union made.

Ford is really working to improve Lincoln sales within the Black community and other communities of color. I've seen more and more Lincoln vehicles on a lot of tv shows targeting a majority black demographic. I think the brand is safe.

Yes. I never have or will never buy one. No interest.

I don’t think the brand is dead. It has gray brand health in China.

That comment about the Chinese imported Lincoln is probably going to closer to the truth eventually.

Both the MKZ and the X (Nautilus) are very much alive and well in China. I saw a China-market MKZ sedan in the PDC parking lot recently.

The Lincoln brand has been dead for years. Years ago I received a nasty look from a Lincoln executive when I asked: "Isn't Lincoln now the new Mercury if we're just re-branding Ford models ?"

No matter how you do the math, Lincoln will contribute $0 to Ford going forward.

Ford will have to stop the bleeding eventually.

I would expect the arrival of a Chinese assembled Lincoln to put the last nail in the box...

The brand in alive and well - according to Commander Cody....

Yes. We used to cancel vehicles that sold such small volumes.