Why does it take Ford ten times the people and three times as long to get to revenue producing businesses? Perhaps using engineers rather than non engineers makes a difference?
Inside General Motors Co.'s Global Technical Center are teams of people creating new vehicles, but one of them is dedicated to completely different design projects.
From logos to refrigerated carts, charging stations to buildings, the product and experience team that's part of GM's industrial design organization has large tasks on hand, and all of them are crucial for the automaker's electric, techcentered future.
The team of about 40 is essentially a creative design firm within the legacy automaker, helping its brands better define their identities and project them to the public. They also are helping complete the brand experience by designing the products that accompany vehicles, such as the electric vehicle chargers for models powered by Ultium, GM's EV platform.
“We're here because it's good business and we can save money, but ... fortunately, we're positioned to be able to reach out and find opportunities,” said Jeff Nield, GM's design director of product and experience, global industrial design.”