A sign that sales are below expectations? Incentives on Bronco Sport (10,000+ available on Cars.com) and the halo EV, Mustang Mach-E.
Dealer mark ups still on for Mach-E with GT advertised for $92 (MSRO $77).
Customers know better than to buy a new platform Ford and bet a large number of SIRP extended families say “Never Again” to buying a Ford.