Nothing gets a market ready faster than another mystery market tour.
The store closest to the airport gets 5 deliveries in 2 days, every SAVVY priority gets activated, and suddenly there are 15 displays on the floor.
F&D at 35% and losing share, but you’d never know it today.
Get the pictures on Viva Engage because this is apparently what every store should look like every day.
Just don’t wander into the backroom and see all the empty pallets or the competition’s racks waiting patiently for the tour to end.