Maintenance guy’s perspective here...
Pepsi Blue. MTN DEW Flamin’ Hot. Clearly somebody at Pepsi isn’t afraid to start pulling tools out of the toolbox.
And honestly, I like that.
Big brands have to experiment. Not everything is going to work, but I’d rather see a brand keep trying new things than just keep turning the same pricing and promotion knobs.
Sometimes the fix is simple.
Sometimes you’re 5 trips to Home Depot in and still trying to figure it out.