Sales pitch...
"An affiliation with the University of Phoenix would not only bring roughly $20 million in revenue annually to the University of Arkansas System, but also UA System schools could benefit from Phoenix’s advanced technology, innovative strategies for recruitment and retention of students, and extensive relationships with employers, UA System President Donald Bobbitt said last week."
https://www.ktlo.com/2023/02/12/ua-system-moves-closer-to-affiliation-with-university-of-phoenix/