The company thinks they’re simplifying the message but really it’s the same non-sensical message that they keep spewing off.
we now have Ford+, Ford OS, Segment reporting, it’s just too confusing to understand the message the company is trying to spread.
Quality, Supply Chain(material cost), and EVs are the main reason the company is losing money. Focus on those areas instead of trying to transform this company into segments and how we work.
Here's a message that might help a company be successful.
Provide a quality product that people want to own (say a fuel efficient affordable vehicle) while innovating for the future and provide a product that people don't even know they want yet (advanced EV).
Or you can just push all in and hope for the best like we are.
Those who can, do. Those who can't say they will under a fancy new label.
Ford OS addresses and attacks all the items you mention (quality, supply, blah blah blah).
That is the reason why Ford OS is being urgently rolled out, it gives us the guidance and how to work on these items.