https://privacy.ca.gov/drop/
California residents can now use the Delete Request and Opt-Out Platform (DROP) to request the deletion of their personal information from over 500 registered data brokers with a single submission. Launched on January 1, 2026, the free tool is operated by the California Privacy Protection Agency and allows users to verify their residency and submit a request to stop brokers from collecting, selling, or sharing their data.
While requests can be submitted immediately, data brokers are not required to begin processing these deletion requests until August 1, 2026. Once processing begins, brokers must delete the specified information within 90 days and are required to check for new requests every 45 days thereafter.
Eligibility: You must be a California resident to use the platform.
Verification: Users verify their identity through the California Identity Gateway or Login.gov.
Exceptions: Brokers are not required to delete publicly available information (e.g., real estate records) or first-party data collected directly from customers.
Enforcement: Failure to comply with deletion requests can result in daily fines, with independent audits starting in January 2028.
Website: The platform is available at privacy.ca.gov/drop/.
Please start protecting your privacy!!