How much was lost on the previous one? Sales were record high, but will Jim get his bonus?
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$0 down, 0% financing and $0 payments for 90 days = $0 profit for Ford Credit.
Not good for Q3 financial results.
@OP. The "new pricing strategy" is similar to the "From America for America" pricing strategy: a fire sale to clean up the lots full of cr@ppy vehicles.