Is product marketing gonna get spun off to Accenture (which I think could happen), or will the team just be decimated by layoffs? The marketing team generates ZERO revenue, so what's their value to Intel?
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Intel's product marketing team is as useful as an one-legged mid-et in an as$-kicking contest.
What product?
Intel's old marketing team is as useful as a fishnet co---m
Debate whether you think marketing is needed, whatever. It has been outsourced.
You missed you chance to have a say. LBT made the call. Accenture shall be the new marketing team.
@ab "TBH, the product pretty much 'sells' itself. By this we mean the benchmarks show it is good or it is no-good."
I'll be sure to let the sales team that can't currently sell a 30% performance improvement gen over gen that they don't need messaging or marketing, "the product pretty much sells itself"
lol
It's funny how "Marketing team generates ZERO revenue", yet any time anyone in the BU or the sales team has to do the slightest amount of work beyond "Here let me write down on this sheet of paper how many you'd like to order", it is always incumbent on the marketing team to do something to do the account or sales teams job and sell the products for them.
Give me better messaging!
Give me a marketing campaign to drive awareness!
Give me dollars to drive customers in to my store!
Give me your value proposition for why I want to even buy this vs last gen!
Give me the reasons to buy you vs AMD!
Give me a new badge and brand!
But, yeah, ZERO revenue man.
I'm going to sit back and laugh my a-s off watching sales and product teams try to sell the next products without a marketing team. They'll have no one to blame anymore and they'll have to GASP work instead of simply taking orders.
Accenture has $1B providing market services.
Intel is basically a single product company where the bulk of the sales are to a small number of large customers, plus channel.
TBH, the product pretty much 'sells' itself. By this we mean the benchmarks show it is good or it is no-good.
So, given the above, you really don't need anywhere near as much marketing costs as Intel is consuming.
You can retain sr. management and major account teams on the PC OEMs. All of the low level marketing can be outsourced to Accenture. That goes double for channel marketing. Then there is automation. Much of the low level market is just looking up specs and/or giving customers the right 'content' to help them make choices. AI does that much more efficiently then any Intel live human can. Big costs savings there.
So, any halfway smart MBA would be able to reasonably cut 40% of the heads and outsource a good portion of it.
Anyway, that is how you think through the problem. Start with the money flow, the activities and look at all aspects of it to cut out the useless costs.
Ignorant post