Due to poor quality, unreliable rating, safety recalls, and high price. Ford is loosing the truck market share to the competitors.
Ford F-Series (F-150, F-250, F-350, Super Duty)
2019: ~900,000 F-Series sold
2020: ~787,000 F-Series sold (due to the pandemic and production delays)
2021: ~726,000 F-Series sold
2022: ~700,000 F-Series sold
2023: ~650,000–700,000 F-Series sold