Intel notified its marketing employees this week that it plans to outsource many of their jobs to the consulting firm Accenture as new CEO Lip-Bu Tan works to slash costs and improve the chipmaker’s operations.
https://www.oregonlive.com/silicon-forest/2025/06/intel-will-outsource-marketing-to-accenture-and-ai-laying-off-many-of-its-own-workers.html
Intel marketing has been a total mess for a decade , but giving it to Accenture is mental !!
Time to sell my remaining stock, in don’t see Intel pulling up if this type of decision making is the new normal.
Intel’s marketing has SU-KED since the “Intel Inside” days. Stuck in the mindset that consumers care what chip is in their device. Never seemed to grasp B2B marketing in any meaningful way, Accenture can’t do any worse.
@a4 maintained a lot of market share despite inferior products to the dismay of AMD fanboys
to be fair , there was some engineering . marketing was like looking into a constipated horse's a-s. people confused influencing, marketing, strategy, sales, field marketing, MMBP what have you.
@a4 About as much as engineering has.
OP must be catching up on old news.
This is like so 2 days ago.
Who cares, what tf has marketing done successfully at Intel anyways?