Never cared about the employees only about #’s and now trying to be like cable companies with all these layoffs and ppl walking away it’s only a matter of time before this company is a fa-t in the wind
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@g0 I don't know what they are actually doing with the data they measure... but the collection mechanisms actually seem pretty damn good. So I would tend to disagree.
The company is worth lots but needs to be reshored back to the US, amd the existing systems properly documented (again, after years of apparently not doing so).
The old weekly presentations were hugely beneficial for information sharing- the problem being that there was no follow-up afterward.
Some kind of transparency regarding the employee count they feel they can sustain needs to be shared so that the employees can figure out whether to stay or not. A lot more transparency is needed.
So I can understand why this forum always reads "These guys do not know what they are doing." Because apparently, on all human levels at least, they do not seem to. When those of you imply the leaders are sub-human, I disagree... but I can definitely track what you're saying!
Not everything about Nielsen is bad. It's more the case that it seems the holding company is immature + Nielsen's leadership - well they need someone really sharp to go in and clean house at both Nielsen and Gracenote. I mean c'mon- the business itself is ok it's the reputation of the biz that's generally negative imho.
“did you lose your job to someone in India?”
Eventually all US employees will and it’s a disgrace. Makes Nielsen look like an even bigger laughing stock than it already is. It’s well documented here the lack of talent those in India possess.
Not my circus, not my monkeys (anymore) thankfully.
@px did you lose your job to someone in India?
Telling the truth is not putting anyone down.
Telling the truth is not attacking anyone.
Those telling the truth is something you’re probably not used to working for Nielsen.
Just because you don’t like the message doesn’t make it not truthful. Not everyone feels the need to alter their message just to make you feel better about it.
Just seems ironic to criticize nielsen leadership while at the same time sounding just like them while you put down fellow nielsen employees.
“says a lot about you to call all MR’s and FR’s low level flunky talent“
Sorry, but zip tying equipment to the back of televisions, programming remotes and signing households to commitments with the lure of gift cards hardly shows that Nielsen’s labor pool is very deep.
@bh pretty condescending and says a lot about you to call all MR’s and FR’s low level flunky talent
Nielsen was relevant in the days of the floppy disk, VCR and DVD (RadioShack era anyone?) but as the industry evolved Nielsen did not. Even the cable companies that everyone trashes moved faster than Nielsen.
Now they’re trying to hype up their antiquated measurement models (as they’ve never stopped trying to do) which are all garbage, which those with any ounce of common sense can see past.
Think Nielsen’s adoption of low quality Indians and AI will save it? Not a chance as the company has no actual tech talent left anymore, and with no-one behind the wheel with any vision or the ability to bring in the actual talent needed to correct the course, Nielsen will continue to wither away.
Nielsen is the hype equivalent of a car salesperson trying to sell you the “latest and greatest” model of a vehicle in the last year of production. Time to let it die and move on.
@c5 Large panel based measurement is coming to a end. Media companies run by similar PE companies can no longer afford the service. Streaming don't get ROI.
The backbone of Nielsen came from our cooperators and their willingness to become a voice for their community. MRs and FRs were the reason these cooperators continued participating because it sure wasn’t because of the compensation they received. With the deterioration of the field and reducing social interaction with cooperators I can see disastrous consequences happening.
The cable companies sadly have (if you can imagine this) better talent and deeper pockets. FR’s and MR’s are nothing more than low talent cable company flunkies, and Nielsen’s leadership team are a mix of ignorant Indians and MAWW.
All a recipe for disaster. Disagree? Just look at Nielsen’s current state of affairs.