Hearing about full outsourcing of marketing? How do these dimwitted execs expect to keep the company afloat with the stock sh-t mktg sure to come from an Accenture. They brought it in house removing to an incompetent set of losers with a silly name, got rid of all other vendors. Now they wanna go opposite? Anyone know anything real? What sectors of marketing will go?
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Can’t wait to watch sales try to sell after marketing is obliterated. They can’t do anything as it is now. lol
I hear 80% of marketing will be cut with outsourcing to Accenture
@bq let me guess, you're based in the US...
The most stupid ever bunch of marketing people were in EMEA. D-mb as dead feet. I agree they maneuvered everyone out of a job. Genius move.
Can they really do worse by outsourcing it? SMG is the group who gave us the "it was the most cost effective choice" cruise, after all.
All I ever saw was Marketing execs fighting with each other. Guess they maneuvered everyone out of a job. Genius.
Bring back the Samsung guy who changed the “dropped E” logo and changed it to a swoosh (Nike ripoff). Cost $2B for the logo change. Add that to the list of all time Intel blunders. Dude was gone within a few years. Oh… bring back Will.i.Am and ViiV … pure genius.
Marketing should definitely reduced to lot smaller size. But that's not going to save the company. Enough damage is done. Split the company to make sure some division stay live. Otherwise ready of chapter 11.
Good luck getting on their official procurement list vs all the leaches from our current agencies that prop up marketers at intel by doing all the pro and providing all the ideas
Too many marketers at intel are budget keepers and meeting conveners
Very little invented and executed bright ideas to build the brand and even less that actually is relevant to driving the sales of our products
Bold smart move to finally destroy the brand inside a brand legacy and build the future without all the wasted budgets