I think it is exciting for us to be a sponsor of Team USA, but I am very concerned about the cost and the fact we are three years away from the Olympics. According to Copilot, the lower end of that type of sponsorship is $50M.
Seems that is a significant investment, particularly with the declining sales and profitability we have seen in 8 of the last 9 quarters, the unknown impact of tariffs and the long-term concerns with the US and global economies. Last thing we want is another down quarter, potential layoffs and having a large investment with unknown returns on the books. It wasn't that long ago that a bonus we all thought we were getting didn't pan out.
From my POV, it's certainly a tremendous risk, but what does everyone else think?