Ackman, a long-time supporter of the current administration and its policies, has purchased a significant stake in Hertz through Pershing Square Holdings:
Read Hertz CEO’s letter to employees about Bill Ackman’s ‘significant’ stake in the rental car firm
https://www.cnbc.com/2025/04/18/hertz-ceo-encouraged-by-ackmans-significant-stake-in-the-company.html
Expectations are for automobile rentals to increase throughout 2025 and the coming years due to rapid economic expansion within the United States. With economic growth, the increase in air travel and related car rentals will require some reorganization and efficiency implementation to meet the expected demand. Much has been done pre and post-bankruptcy but much more will be required, with accelerated preparations in the spring to meet demand in H2 2025.