IBM succumbed to pressure from woke employees and investors few years back and pulled ads out of X, after MediaMatters brute-forced engineered conditions where IBM ads showed next to Na-i ads.
Th now defunct org refreshed browser 1000s of times, followed supremasist accounts, and did everything to get the X algorithms to show ads from a set of companies, only to grab the speaker phone and say, “Hey companies, X is showing your ads next to Na-i contents!”.
This experiment was unethical, engineered and nothing organic about it. However, the pressure was hard and IBM succumbed.
IBM contracts are now under the loop, being reviewed and assessed by the very same man that was financially harmed by the ads boycott; Musk.
This is FAFO.