From the Detroit News, does Farley and his “management team” ever get embarrassed reading this stuff ?
Almost three-quarters — 73% — of Ford's inventory is still model-year 2024, according to Edmunds. That's compared to 34% of the industry overall. GM's is 23%.
"They were putting heavy incentives on '23s deep into '24," Drury said. "Now they're far behind the competition. I guarantee in March and April, there will be '24 model-year Ford products on dealer lots. It's like: Are we ever going to stop the bleeding?"
Garret Nelson, analyst at financial insights firm CFRA Research, on Friday cut a yearlong target on Ford shares by $1 to $10.
"While Ford's Q4 sales were stronger than expected, we think it faces its fair share of headwinds entering 2025, namely bloated inventory levels, tepid consumer demand due to stubbornly high new vehicle prices and interest rates, and the likely elimination of the federal EV tax credit," Nelson wrote in a note. "In our opinion, the execution of (Ford) management has also been underwhelming."