Cisco Faces Resistance to Software Bundles from Cost-Conscious Companies
For years, Cisco has relied on a widely used tactic to drive sales: The enterprise tech giant pitches customers on large bundles of products that include everything from its core networking products to more peripheral offerings from its sprawling portfolio, such as security software and its Webex videoconferencing app. But now customers are starting to resist buying the company’s bundles, according to current and former Cisco employees.
https://www.theinformation.com/articles/cisco-faces-resistance-to-software-bundles-from-cost-conscious-companies