AVAYA never figured out how to align all of it's assets. And then once basic time and attrition did it for them, the market pivoted and they decided to do a quick fix cloud plan ..buy Spoken. They bought Spoken for PCI, HIPAA and Cloud, just to learn they didn't do due diligence and Spoken only had those things in marketing spin, not in reality. That began a series of redirections always repeating the same mistakes. So while they tried 3-4 quick fixes, they could have had developed a gradual strategy and built the road to cloud logically and effectively. Yet they didn't. Now the market doesn't really care about contact center business' at all. The competition has shifted and has many new entrants who threw out the rules of the stuffy old "wizard behind the curtain' contact center world. So how does Avaya fit? Only one way. Right Size existing business. Fix the debt. Sell core assets and business to a big tech company. (And for Pete's sake ..STOP the millennial twist consumer marketing approach....it's just noise and results in no new business. Avayas business is driven by business development go to market, not empty marketing tactics).
Bumped from @1dzs+1iFyly5k for being on point.