iHeartLand

Today, audio company iHeartMedia and insurance company State Farm announced a partnership to launch iHeartLand on Roblox. State Farm will have exclusive naming rights to an arena in iHeart’s virtual world.
The announcement is tied to State Farm’s 100th anniversary this summer. According to iHeart, the new metaverse experience aims to connect fans to new music drops, interactive podcasts and virtual merch for players on Roblox.

(Source: https://www.adweek.com/media/iheartmedia-and-state-farm-enter-the-metaverse/ )

Maybe I’m too old to understand the importance of State Farm entering the metaverse...

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@2dv-generalize much?

@Inci Lil gamers love it. That have zero cognitive reasoning skills. Love. The predatory games being played. Enjoy

‘ Maybe I’m too old to understand the importance of State Farm entering the metaverse...’

You said it.

This is marketing to consumers younger than yourself. Probably cheaper than tv commercials

Op-do you have an avatar? Familiar with Nvidia, Roblox, Unity? If no, you are too old to understand.

Yes, but the only way to avoid a landline regarding this issue and many others is to simply not get involved. Inevitably you will alienate 50% of your client base whatever side you take. Why do it? It’s insane to even try. WOKE truly = BROKE. Stick to selling insurance.

Many in this generation are more open to lgbtq issues and thus the recent PR nightmare with gendercool will impact brand with this group.

Is it in virtual Glendale AZ?

Hey, now you can virtually pretend to give a F. And before long, by popular demand the company will be rolling out the virtual Select A Gift program.

One of these days they'll learn you can only put 10 gallons of C R A P in a 10 gallon bucket. They keep thinking you can. D U M B move again.

Yeah but when you want a raise to live in something more than an apartment it’s crickets. Just when you thought SF learned their lesson about kids, they pull another stunt. I got way too many jokes, but this is pathetic.

This partnership enables us to sell policies for all of your virtual vehicles. So now when you play Grand Theft Auto and your car is stolen or you get into an accident, you can file a virtual claim and get virtual bad claims service from a virtually non-existent claims staff that’s been virtually dwindling over the past few years and is now virtually under water because virtually everyone in leadership is onboard with creating virtual metrics that are virtually impossible to achieve.

Yea, now we can sell pretend insurance to pretend clients in a make believe universe, freaking awesome, the brain trust is working overtime again.

Thread regarding State Farm Insurance layoffs

iHeartLand

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