first, they tried to stop sending the 20% coupons, but people didn't like that so they kept sending them. they tried raising the price of beyond plus when they realized how much that unlimited 20% off was costing us, but people didn't like that either so it stayed at 29.99. so now, they just raise the price of something like an our table cake dome to 50 bucks, put it on 'sale' for 30 (which is what it should be to begin with), and say you can't use coupons or beyond plus because 'the deal is already so good'
i know places like kohl's already do the whole raise the price too high and put it on 'sale' thing, but i don't know if they restrict coupons like we do now. BBB thinks customers don't notice those things, but the lack of customers now would say otherwise