Many companies employ price optimization (PO.) Moreover, PO is used a great deal more by stock insurance companies. As Allstate has demonstrated, their obligations are not for the customer, but rather the share holders. If you look at market share, Allstate has shrunk over the past 10 years. However, because of PO, Allstate’s margins have been consistently above average. Wilson is talking out of the side of his mouth when he refers to transformative growth (TG) being used to achieve more market share. Market share is not the goal of TG. TG is all about lowering expenses to increase shareholder value. Hello, TG has been around for 3 years now. Have you seen any growth?
In the meantime, competitors and ex-Allstate agents are feasting on Allstate’s inability to properly price their auto product. PO is ki----g retention and Allstate only cares about new business.