That is the message from the top.
But we are out of stock on our best stuff?
Oh well, make conversion.
But we are running the store with 100’s of hours less than last year?
Oh well, make conversion.
More people and families are out and about shopping this year than last year?
Oh well, make conversion.
Our teams are much less tenured than before and don’t have the same salesmanship ability?
Oh well, make conversion.
18 replies (most recent on top)
SM gets bonuses for the work of their employees while we got a candy cane.
Reality about conversion:
# of people tracked thru the door and # of transactions
AUT and ATV are totally different metrics.
Stay until you find something that will make you happy. Just take your time and look while you have a job.
SM quarterly bonus structure is such that there is very little opportunity to make much. A couple hundred dollars before tax isn’t good. The goals increase each quarter so it doesn’t get easier.
What affects conversion:
Returns don’t count as transactions, out of stocks so you do a beyond store, groups in but only one purchases, pushing carts into lobby because customers leave them at register, employees going out to smoke and/or lunch because break room doesn’t have soda machines or snack machines etc.
Tesla? That's funny ( and completely false LOL). Former SM here and a good bonus wouldn't even make a down payment on one.
SM’s get great bonuses. Last year our SM bought and paid off a new Tesla with her bonus!
SMs get bonuses for it.
That’s rich. “Upsell.” Who is on the floor to do the upselling? The one cashier working? The one manager in the store? MT tried to turn us into a self-service Target, and has ruined the company in the process.
Conversion has nothing to do with foot traffic. Just upsell to higher priced merchandise and you will be golden.
it's hard to try with one salesfloor associate, one cashier, and half your shelves empty
Any store that can’t make 80%+ conversion is simply not trying!
Conversion is simply a count of how many customers actually make a purchase.
10 customers walk in and 5 of them make a purchase and you have a conversion of 50%.
That’s it.
our shopper tracker broke about a month or two ago, we're still waiting for a response to our claim, so our conversion rates have been in the 1000%s. they can't even keep up with their own stupid agendas
Not true.
traffic can drop and sales remain the same by affecting things like average units/transaction and average unit retail. Both would indicate a healthy in stock of best sellers and unit drivers. All the metrics are interdependent and that is whats frustrating. DMs do not understand the metrics or how they are interconnected. Yet they set goals with no idea how to affect them.
POS sales = transaction count and not sales totals in $
(POS sales/Traffic Count) * 100
Strictly speaking, if traffic drops and sales remains constant than conversion would rise but sales would be expected to decline as traffic drops.
“traffic is down all over. conversion should be up. its simple math.”
That’s not how conversion works. Its a reflection of customer traffic vs in stocks best sellers, unit drivers, and service.
Less traffic = higher conversion when you have the items customers truly come in for and the little things everyone needs and the level of service to assist getting those in a basket (which really isn’t that hard).
traffic is down all over. conversion should be up. its simple math.
Nice.
My bet is earnings are garbage and we have RVP’s and DM’s freaking out.
Nothing like rearranging the deck chairs as the stern begins to rise.
Call their bluff.
It’s not the ship I would go down with.
Conversion targets aren’t based in reality anyway. A previous employer I worked with monitored conversion and it is a meaningful sales metric when it is based in a realistic goal based off of trending store sales, foot traffic, and corporate sales goals. Not some number a DM is pulling out of their a-s because it sounds good.