I recently talked about this with some friends. They actually like some products but will not buy them because of the price. Maybe that's a stupid question, but I'm wondering if you think X products should be cheaper and would reducing the price of the product be a good strategy for Xerox?
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Years ago, I bought one of X laser small office printers. When the toner ran out, sticker shock. Cost of X toner was 3-4x the competition, never looked back and ran the comp. Still cranking. If x can't make toner of quality with cost effectiveness, no one can, so that tells me the business side is up charging the h3ll out of it. Or was back then
When you lower prices you lower your revenue; effectively every time you renew a contract you make less profit than than before which leads to more layoffs.
Printers are a commodity now so they are so your competitor is going to price you out - it is a race to the bottom.
It’s almost like Xerox has a terrible business model and a product no one wants..