amazon will let it wither on the vine while they study the logistics and methods of brick and mortar grocery...they will grow their own amazon fresh brand which sells a wider variety of goods than our quality standards allow--how often a week do you have to tell a tourist that you dont sell coca-cola??? margins could really be padded by selling conventional items such as tide,coca cola,lays potato chips etc....and i dont think they are eyeing to get rid of the few random tmembers making near cap pay...its the regional bloat and team leader pay scale--do managers of departments at krogers,publix,walmart,etc make over 23$ per hour??? noooooooooo...