If it ain't broke, why mess with it.
This new label is as you know replacing New Directions. A brand Belk spent the better part of two decades building up. Of course like many things, they kinda ruined ND by over doing embellishments and of late quality issues.
Now along comes the new kid. What you may not have seen yet are the customers blasting this new line as ill fitting, poorly sized, and lacking in appeal to the average Belk shopper. They want their ND back. The comments, before they get taken down, on the Belk Facebook page will warm your little hearts I'm sure.