Anyone who thinks this move is to get BBB back into the mainstream go-to-store footprint is a fool. As is there is no reason to even venture in to a BBB store, the foot traffic present day validates this. So how is it the cheaply made for BBB products being available at Kroger beneficial? The delusion amongst those clinging on to BBB for dear life is quite staggering. This stinks like desperation and something not fully thought through. Good luck to those who still think this company will turn around and remain here.
Originally posted by @3faz+1dFD8un4.