The store managers and DMs literally do not know enough to make sales goals and targets. They just choose arbitrary numbers that sound good and scream and yell to push towards a goal.
E.G. conversion. My DM at the time kept pushing for 50% conversion. We never came close at at the time that would have been a 16% increase from 42%. Not a realistic number.
we managed to increase to 48% 12.5% increase. thats huge! bigger increase % then any other store he had. well why werent we at 50. 48 was unacceptable.
from a consistent 40-42 to a consistent 48 is a huge increase but because the DM didn’t understand conversion or 8th grade algebra he was blind to what was going on. and neither did any of his SMs.
Originally posted by @6ofa+1doQxWQt, bumped for being on point.