For the G, you see we have a half circle and a quarter circle, representing our global reach; Oh! and because we make wafers.
The middle is shared by the G and the F, representing how we come together and work as a team.
Then for the second part of the F, you see two squares which can be chips. Or rather, a colon, because we're so full of sh-t.
Guess which sentence above wasn't part of the explanation of the new logo. Hint: it's only one sentence from all of it.
They must have just watched "Boogie Nights" movie and got inspired by RollerGirl 🛼
Wait till you see this.
https://web.archive.org/web/20040606034316/http://www.gf.com/
"Pardon my German", but Kaufland translates to English as "buy-land".
It couldn't be just a coincidence with "acquisition" drumbeat?
One friend in Germany mentioned that the new logo font looks like a supermarket called "Kaufland":
https://imgur.com/24yEiWh
I thought the whole OP was a joke until just watching the video. Holy sh-t, imagine getting paid to pull that off
SWAG
SWAG stands for Stuff We All Get, typically when attending an expo or trade show. You get SWAG when people at booths hand out free stuff like pens, prizes, etc.
plain and ugly.
A contest amongst employees pre-K children would have yielded a better logo.
the cost of rebranding resulted in lesser increment for us all !!! the new logo looks stupid btw ...
The GF monogram looks like something from the 70s, especially with the orange. Then "GlobalFoundries" with a modern typeface following it.
Incredible that GF paid someone for this. We all probably thought getting a STEM degrees was smart. We should have gone into marketing instead.
Thanks for the new logo pivot Tommy, some raises would have been nice. The guy is delusional, head so far up his own a-s
And to spend 1% of revenue of those Heidi us logo. $60M to the drain for the sake of ipo