Poll Time: Citrix's Strategy (or Lack of it)

There are many to count but which one according to you is the biggest strategic mistake by Citrix leaders?

Option 1. Selling GoTo to LogMeIn
(Only if we would not have sold the GoTo group, the stock would have been 300+ by now. Check out Zoom, RingCentral stocks in the last 15 months. But some genius has another idea.)

Option 2. Acquiring Wrike for $1B
(There are already 100+ SaaS-based task management tools. Is Workspace wanting to compete with Asana, Monday, Atlassian, SmartSheet, et al...? Hmm...my sympathies with shareholders as the $1B seems to have gone down the drain.)

Option 3. The Workspace App strategy - one app to 'ruin' them all
(No customer, not even Citrix employees, use this su---r. A lowly web app that claims to provide the best employee experience but has low value, low quality, low reliability, low usability.... How much longer before this is called off, unless the true strategy is to bankrupt the company?)

Option 4. No way, Citrix leaders always come up with the BESTEST strategy. You all are short-sighted and should wait for long-term...like 50+ years to see the results.
(Don't forget to mention your email if choose this option as you will likely be rewarded with a promotion.)

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5 replies (most recent on top)

Right on, but one correction. Wrike was acquired for $2.25 B (~16x the annual revenue and ~45x the annual profit of the SaaS app ) and not just $1B. There are much bigger fools in Citrix leadership than you realize.

To the one person who downvoted the main thread -

Why don’t you counter the options than sheepishly downvoting ? Or are you the one among the incompetent executive or management team?

Product branding and release versions format change are the significant ‘technology’ contributions - from an incompetent SVP. He was very proud of it and claimed it as one of his major influence to the company in few team meetings.

These mo--ns solely focus on perpetual process and org changes, to keep everyone occupied, and there is hardly any contribution to product and technology by them.
But how else can you hide your incompetence and lack of outcomes?

The rebranding that replaced well known names with generic ones in 2019 was another bad move.

LOL. Brutal, but true. My vote is Option 3.

Option 1 - We made some money at least, so it was not worse. It's a different matter though why GoTo was sold for for less than 2x the annual revenue at that time.

Option 2 - I'd say outcome is yet to be seen. Worst case it will be spinned off in 3-4 years, and some money can be recovered. Not worst I reckon.

I'd go for Option 3. Apart from the direct significant investment on Workspace strategy that does not have any meaningful value, the indirect cost of losing focus on other products is much higher. And this is showing up in the quarterly results and the stock performance.

Thread regarding Citrix Systems Inc. layoffs

Poll Time: Citrix's Strategy (or Lack of it)

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