Heres the problem with this methodology and if any of the higher ups are reading this from their ivory tower take note:
You o' fearful leaders are out of touch with consumers. You need a balance of older seasoned workers in middle management who understand the cyclical trends in toys mixed with younger talent that can be mentored are nutured to take the helm when its their time. They should be given leeway to experiment without being held back by an older employ who's afraid of being pushed out because of an upstart because when that happens, the upstart gets lost, crushed by the reality of manufacturing and cost reduction and needs the support base to allow them to grow into the next generation of powerhouse designers.
Learn from your mistakes. Right the ship already. a $21 stock price is nothing to brag about. when you can start paying dividends again then you can brag. until then shut up and fix the problems.