Pembina pays for the "honor" of being included in the "Top Employer" list. Akin to a Better Business Bureau rating. Cheap publicity. like this paid fluff piece in our Edmonton Journal. Rethink including the Top 50 Employer in an e-mail signature or telling your network that you work for a decent company.
https://edmontonjournal.com/sponsored/top-employers-ej/pembina-acts-as-a-good-corporate-neighbour