The problem is Citrix is legacy technology, but management trying to extract every last penny out of customers and even staff by moving goalposts and financial engineering.
What they don’t realize is that the world has moved on from this type of approach - the companies that are really succeeding are doing so by delighting their customers (Amazon) proving great solutions with excellent value and looking after their staff (Salesforce). Every time Citrix tries to extract short term value they do it at the expense of long term growth, which is now very apparent in the revenue and share price.
I’m not sure management really care, I used to think they did but now I reckon the company is loaded with people that are sitting there with life rafts and jackets ready.
Citrix could still a corner and succeed but it would take a radical change of direction and major investment in technology, R&D and innovation - I just don’t think this management mob have it in them at this point.
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Straight to the point, @8axw+1aBW2hAP !
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