Describe Belk’s target customer. Who do they want shopping in their stores?
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Former Sears customers.
the cast of "deliverance"
Belk’s target “customer and “actual” customer are two entirely different people.
Old folks with elite Belk cards, nothing else to do, and lots of family to buy for. They'll complain about the lines, lack of merchandise, fitting rooms, etc, but they'll come back anyway because the new Al Dunner and Kim Rogers shirts are in.
Messy people who throw clothes everywhere.
Granny Clampett before she stuck oil