Near future or distant future,
Clicks or bricks,
One thing won't change - you still have to have a compelling reason for customers to shop with you, whether is product exclusivity or great service or pricing or convenience.
The one thing that won't change is that Macy's has no appetite to go for any one of those compelling reasons.
This, so much this! @4yot+189Slc2M hit the nail on the head.