Profitability of online orders?

Customers want to come, Belk doesn’t want them there, Belk doesn’t want them to order online. Why not to the opposite? Why not offer additional discount / coupon for in-store shopping? And then we read left and right that consumers habits are changing. Is it really more profitable for the company? Shipping cost, payroll for pickers, returns, damage during shipment and lost packages. Is it really that good?

===> This is someone’s quote from another thread, but the author reminded me of what I often thought about, so I copied it into a new thread to see if anyone could answer me. I understand some of the benefits of online shopping, such as reduced risk of COVID or greater visibility of items, but does it really pay off for the company, taking into account all that someone has already stated.

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6 replies (most recent on top)

I work in a Belk in Mississippi and the difference in just a year is mind blowing! It's so clear Belk does not want in store customers! I am attacked every day by mad customers and I don't blame them at all about the lack of customer care. Either do it right or not at all.

If belk does not want customers inside the stores then they are planning to close, plain and simple. It makes zero sense not to want customers inside the store if you are a thriving legitimate business. could Belk stores now be just a front for money laundering from Sycamore Partners? Could the company collapse and executives walk away with millions? This could happen folks.

I think belk plans to sell off and close the stores and is slowly getting the customers ready for this by making shopping in the stores an unpleasant experience. The may just fold altogether, who knows with this crazy company and even crazier CEO and owners.

Frankly, I dislike shoping in any store nowadays.

Just like someone stated earlier: this is just a variation of the JCPenney and Sears catalog. That was when people lived mostly in rural areas.
Give it 15 or 20 years after the Amazons of this world have ran most brick and mortar out of business. Stores will be reinvented as something new.
I will not be here to see it given my age but everything goes in cycles and I believe this will be one of them.

And now they are offering free shipping on any order! Here's your $2.99 item that cost us $5 to shop to you!

Thread regarding Belk layoffs

Profitability of online orders?

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