This is my take why I never want to work for the big auto companies. I’d bail on GM (and the big three) if a chance arrived, unless I worked in the truck department which has some stability.
Someone once said to me in 2008, “guess why GM is going bankrupt?” And he then goes to say, “name me a GM car that is not boring?”
And that’s the thing, too much of their lineup is boring. And now they are trying to create excitement with EVs, with no way how to deliver other than place the product in back of the showroom. Or use a Cadillac badge, a brand that has lots its value of excitement years ago.
If I ask someone why they are buying a GM vehicle, it is almost always related to a special discount for being family or a special discount from work, or it is old people and it was the product they always get.
Very few 1st time buyers are gonna get a GM. And this issue is the lack of interest. So the pivot to EVs is a Hail Mary for GM. They are behind in Turbo engine tech, CVT tech, and hybrid tech, so go all in on EVs.
Just look at their fuel economy for new vehicles compared to Toyota, Honda, Mazda and Ford. GMs new vehicle fuel economy is lagging. Go ahead y’all, go to EPAs fuel economy website.
Another thing is GM is popular in middle America. Middle America isn’t interested in EVs. Many NASCAR fans are GM loyalist, and they ain’t getting a EV anytime soon.
I wanna see GM succeed. The current and past 30 years of leadership don’t seem to understand GMs rich heritage and how to financially capitalize on it.