Macy’s opened a new location outside of mall. Here we go.
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At some point most of the smaller locations will close and if the area is primed for a Market by Macy's it will get one. If you want M to survive that's what will need to happen.
Yawn
Not really a Macy's. Different concept.
If they were thrilled with the results, we would have seen more of these already, even in our COVID world.
So what’s the strategery here? Copy Kohl’s but keep the same c-appy products that don’t sell in a full line store?
Too little, too late and just plain wrong.
Macy's closed an off mall location in Stow Kent Ohio last year. They can't figure out what they want to do. Jeffey is pretty clueless it seems like.
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BRIEF
Macy's opens second Market by Macy's strip center location
Courtesy of Macy's
By Daphne Howland
Published Jan. 14, 2021
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Dive Brief:
Macy's on Friday will open its second Market by Macy's location, a smaller format (about 20,000 square feet) in an off-mall strip center that is part of a real estate strategy unveiled last February.
The store in the WestBend lifestyle shopping center is in the Dallas-Fort Worth area, as is the first, in Southlake, Texas. The company said it "maximized learnings" from that one, which opened almost a year ago, "to create a scalable store format."
These stores are merchandised with "an edit of brands and items available at full-line Macy's stores" tagged with "a range of accessible prices,"
Where?