The Jake from State Farm commercials always seems to accept gifts and gratuitous payments. Can he really be objective with his claims handling with all these gifts? They are not nominal; steaks value $100. Any thoughts?
23 replies (most recent on top)
Ummm ... I can and I did. No way in hell I'd want to file an Auto claim w/ BI with SF.
Wait-do you mean I can’t get a quote in 15 minutes from GEICO? And I can’t save at least 15%? They would not run that commercial if it was not true.
Yeah, because TV commercials are totally about reality🙄
And yet the race to 2nd place in auto continues... a golden t–d is still a t–d. Make positive changes to improve employee morale and accountability then watch things turn around.
@5fvu....I thought that was a cool placement in Cobra Kai. Guy even says he needs to call,his agent, Taylor.
The commercials with Rodgers, Mahomes, and Fake Jake are painfully unfunny. Who comes up with that shyte?!
Did you know sf sponsored the all-valley karate tournament on season three of cobra Kai? Nice move actually for product placement.
@4bpn+18EJzLuk Nobody wants to hear opinions from Hicksville USA. There's the inclusive spirit of the liberal progressive leadership! Forked tongue MUTHA's!
@4pq look another douche with nothing to add.
Who would possibly care what your thoughts are on our advertising? Maybe you could opine next on Renaissance Art? You would be equally qualified.
Our advertising has always been second or third rate. We occasionally hit a home run like with the original Jake commercial. But for every Jake, there was a Conehead or the agent who is the fire chief, mayor, scuba diver campaigns. I don't really care for the rebranded, politically correct, pandering to a specific demographic Jake commercial nor am I impressed with our NBA tie-in commercials with the fake agent but they are getting attention and we are growing. Progressive and Geico are still reigning champions for funny and memorable, however.
Actually the advertising is receiving great reviews. Ad Age, just recognized Sf as “advertiser of the year.” Clearly you are totally ignorant of what resonates. Nobody wants to hear opinions from Hicksville USA.
And today's market is working well.
@3rws....apples to well, not apples. You want to revert to 50 yr old ad campaigns? While Barry Manilow's jingle was great, that's just not today. As for the 80's, you'd be hard pressed to find ads. SF was not advertising home insurance. Auto insurance ads were minimal. They did not advertise on sports unless the participants were paid based upon performance (golf, tennis). And what ads there were focused almost entirely on the agent. Because that was the model and that's what worked. It just would not fly in today's market.
Look at the commercials that SF had in the 70s and 80s. Then look at the commercials today. Compare and contrast. The ethics of how a once great company has tanked IMO.
Fake Jake s—s. He is fake in every possible way imaginable. The original Jake was a real SF employee and used his real name. The commercial that started it all was good because it showed a low key desk jockey answering the phone and not getting paid enough to deal with stupid people.
Fake Jake now does nothing but justify stupid people being stupid and smarmy.
I can’t stand this new Jake and that shyte-eating grin he always has on his face.
you should get all the gratuitous gifts you can get your hands on.
The current commercials don't seem to depict Jake as a claims-guy at all, rather someone who works in an agent's office. Thanks for the great rate/discount? Not claims.
A realistic commercial would show Jake's phone ringing off the hook getting treated like dirt by the customers all day because they think they pay too much for insurance, think the service s—s, that everything is covered "but I have FULL COVERAGE!", and nothing is ever their fault "but she hit MEEE!". Make sure to show Jake taking his Rx pills to cope with the stress and anxiety of his job too.
The typical person is not obsessing over the detailed ethical implications of clearly fictitious situations. They’re just freakin’ commercials.
kinda sorta sends a double message doesn't it.
State farm policy is to not accept gratuities. I am anonymously calling the Code of Conduct line. This is going in Jake's shield.