Disney should issue long term bonds to uphold its social contract to its furloughed workers. There are 2 paths for what remains of Bob Iger’s legacy.
- He could Lay-off and fire all the furlough workers. Bob Igers legacy will come down as the man who destroyed the spirit of Disney and ruined American capitalism.
- Issue long term bonds to bring back cast members. These bonds would be readily bought by the Federal Asset purchase program (Secondary Market Corporate Credit Facility). Let the cast members work their magic to bring back Disney and inspire and cement a turnaround. Here this legacy and turnaround could be taught forever in case studies at business school on how Iger ushered in a new era of ethical capitalism.
There are 2 paths, you can’t take money to your grave but your legacy lives on forever.