I was a schlub, too, no one special or the least bit important, nope.
What started out as a very cautious and typically Nordstromie-prudent effort at some point got out of hand and decided to shoot the moon. As far back as around 2013 IIRC the company was scouting out Manhattan, trying to understand the local retail trade, running the Jeffrey stores, and then those experimental charity stores, and the Rack on Union Square. We all knew that a FLS was coming.
But it took years, and then when they finally pulled the trigger they went over the top with it all, with the Excell supertall building, the separate Men's store, the rumored cost overruns. At some point all that Swedish prudence went right out the window, and I wish I had been privy to the conversations that led up to that. It took so long that it missed the entire boom cycle of the 2010s, the go-go fake finance years when NYC went beyond bubbly. Whoops.