Tomorrow earnings will be announced. Dolls and cars should do ok, but the real winners are purposeful play items like games, puzzles, arts & crafts and outdoor activities. Dollars are up, but in more expensive items than unit consumption volume.
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I'm seeing a pattern. Aren't we starting to s— less than they thought every quarter?
Our terrible company is in good company. A bit of schadenfreude, perhaps.
https://www.wsj.com/articles/toys-are-selling-but-mattel-and-hasbro-arent-cashing-in-11595869248
FP lost so much of its creativity over the years with the influx of west coast drone mentality suits following the track goals of their higher ups "trickle down failure" model. millennial and upcoming Zoomers don't understand creativity because they came into a business that was already cost reduced and their hands are tied as they walk into the door. Thomas was over segmented when it was in the NYC office (blame motherless marketeers more obsessed with coordinating outfits and dance routines for the EA presentations in the theatre) and imaginext was a tired brand 5 years ago. bring back innovative ideas like the pixel cam (as an example), push the envelope. Be disruptive and not complacent. All good in theory but we all know it's not going to happen.
Did Ynot really blame the decline in Fisher-Price sales on Imaginext loosing the Star Wars license? Because that would be hilarious. FP needs to innovate more, they're too reliant on the same core brands and tired old formats they've been putting out for the past 15 years. Back in the day Fisher-Price made exciting toys that stood out in the market, now I feel like they just rehash the same old stuff. I think they have a talented team in EA, and I think individually if you look at their toys, you can find some really fun and clever stuff, I just think overall the product line feels kind of stale, it's strange.
The haters are funny, almost sad now.
Y blamed it on Thomas and Imaginext’s loss of Star Wars, but the Thomas business is nearly zero and Imaginext is not so big any more either. That large of a loss has to come from the big seg - I/P. They need a big, big rally in the back half. Things have changed—parents aren’t interested in volume of playthings anymore for 0-3. They are out and about like never before. Other options.
Fisher-Price is entering the "American Girl" stage of it's decline. But on the bright side, remember this is actually an improvement over the 25% drop in sales FP posted in Q1.
FP down 21 percent. Ugh
aren't we over-earning right now with kids home and parents not on expensive vacations? if it is this bad now, just wait until kids eventually go back to school
Many segments around industry did great. We’re too expensive. Price/value is off. What is happening at a Fisher-Price?
$109,000,000 seems like a lot of money to loose in just 90 days, but if you think about it, that's only a little over $1,200,000 lost per day, so that's not so bad if you look at it that way. Plus, just think of how bad things would be right now if there hadn't been a COVID-19 pandemic to fuel toy industry growth.
We beat Wall Street expectations because we only lost $109 million dollars! Million dollar extra bonuses for all the C-Suiters! WE SUKKED LESS THAN THEY THOUGHT!
(Ynon: "BTW, fire two dozen seamstresses & model makers to offset the loss, and bring me more of those melted cheese appetizers you tried to talk me out of!" )