They really need to revamp this program. Who wants to be in a club that all the cashiers keep asking you to join ? They need to make nonmembers WANT to join. The current members should walk around the stores, silenty mumbling about what great deals they are getting. When the interest of a nonmember is piqued, the member will direct him to a secluded area and have a talk with him. Keep it secretive. Have a list of rules the new member must follow, like a fraternal lodge. The new member must pay a small fee and take a transformco oath. Have a secret handshake and hold SYW meetings in the middle of the night. Issue SYW cards at initiation meetings held in the back of the store. By making something special out of it, there will be more interest and more members.
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Not a bad idea, just wish we. Would have some points offers soon :-(
Why would I want random people knowing how to game the system and potentially outing stock of things I wanted for almost free? Tough luck not gonna happen
Well some of this is already happening - there are lots of members walking around mumbling silently.
Follow me to a secluded area of the store. Easiest way to get a rap sheet.
I remember the days when people used paragraphs.
The irony is Shop Your Way was the best loyalty program ever as far as members were concerned. And hey, the Kmart members in the Hamptons probably thought it was fab! Hermes like customer service just like Eddie wants! It gave literally billions in discounts, it was almost $2 billion outstanding at the time of the bankruptcy I think? eBay was full of people, mostly associates probably, reselling Sears and Kmart product they got from SYWR way below cost, and you could even apply points towards the ever present liquidations and blowouts. Too bad Eddie doesn't believe in givens like marketing, budgeting for clean bathrooms, having your stores not look like a 90s museum, fixing potholes, or not having your vendors hate you so much that you don't have product. Who wants to go through minefields and ruin your suspension to get identical products at similar cost at nice stores with non c-appy service? It's just bad optics. Sears.com started marking up things people actually wanted up like 140% too, and nerfing the rewards points, so people started losing interest in the program. Loyalty programs were avante garde 40 years ago. Now having a loyalty program is akin to saying, hey, we have lights! How about working on basics like having working registers, cashiers, available product that people want to buy, going after the Kardashian demo, really?, and a pleasant customer experience? Micromanaging through massive checklists instead of addressing customer and store concerns might have helped, but never an opportunity was missed to substitute human intelligence and ingenuity with Eddie sub-mammal stupidity. If you search for "sears repair" on Twitter, you'll see literally thousands of members who are ready to sue Sears A&E for it's godawful service on a monthly basis. I hear tell that Costco is retraining the whole Innovel operation from the ground up to deprogram the abysmal Eddie culture. They were really after the warehouse real estate anyway. Too bad Eddie had to fire sale Innovel and didn't wait to sell the real estate until the coronavirus came along, warehouse space just skyrocketed, but you know Eddie, buy high, sell low, and ruin value as much as humanly possible along the way. Whenever the very expensive people he hired would occasionally point out the lunacy, Eddie would carp about in a deranged manner about how people just didn't get the incredible genius of Shop Your Way. He was definitely right about that!