Thread regarding State Farm Insurance layoffs

They’ll just ignore those YouTube comments with valid criticisms of their lazy and tone deaf effort to resurrect that dinosaur of a commercial. It’s what they do best in “leadership”.

If you want HONEST feedback, head on over to YouTube and read the comments on the new Jake commercial. Not good.

https://youtu.be/tEaTrmlZUgw

People dont care about Brands - they want quality service to be delivered for a fair price with customer service.

Then you can promote your family to higher places and dont care about your employees.

The real world: "They ever ask you what your wearing?" Yes! "I'm wearing shorts, flip flops, Hawaiian short sleeve shirt, nose and eye piercings, tattoos on my neck, arms and legs...you got a problem with that?"

Artificial intelligence and rules based systems are just that. Fake and Artificial.

Everybody at home thinking my job is safe is already obsolete.

Tipsturd and stooges have no idea how to fix the problems they caused. It's literally guess work. Agents are out too. It's coming. Secretly developing trained spider monkeys to do agents jobs but monkeys were much smarter so program sc-apped.

Marketing is clueless. They just announced they will be discontinuing the Community Offers Program. We all knew in the rank and file that it would fail. What a waste of time, money, and embarrassment.

1qzd Yeah we need to lose some Corporate Fat and its not the agents or the adjusters its The 100 VP’s walking around like they are busy and doing absolutely nothing. What a total waste Sears had the same corporate Fat look how the ended up. Time to Trim Executive Level its like nobody cares anymore.

We are #3 in Florida already, the last three years have been a total nightmare, most of the new agents either cheat the system or starve. Who ever is doing the underwriting modeling and marketing needs to leave immediately. It’s so bad most agents have set-up other businesses. Sad day for the Farm never thought I would see such a screw up in my career. I hope everyone has been putting money away this doesn’t seem to be getting any better, even after listening to The VP’s and SL’s they are just hanging on for the Pension. And total waste of premium not sure exactly what they do other than send endless emails.

Wake up... State Farm is going to be #2 by 2022 and no brand changes are going to help. Marketing Leadership doesn’t care about anyone but themselves. They would rather die on the sword than be human and listen to the employees. The work environment is terrible, loud... a call center! The new Jake would not represent SF knowing how the marketing employees r being treated.

We’re do you think the money comes from to fund our investments. The investment side is to offset our overall insurance pricing that’s why we are a mutual company. If our plan is to price our products on just current year results we are going to lose big time

They say that “this time it’s data driven.” What have they been doing until now? If the data shows us it’s not working, get rid of them.

@1qmf They treat us just like the "Jake" you describe. We're all treated like robot androids and expected to act accordingly, because we're just widgets in a factory.

Marketing really missed the mark with the new Jake campaign. And that’s coming from a black guy. 20 year agent here.

My daughter and her friends are of a generation who pride themselves on what makes them unique and different in a sea of sameness. Her generation is the next generation of customers we have to win with if we want to stay #1, but marketing is making it impossible.

This new campaign is sending the message that we are all named Jake, we are all generic, we can all be swapped out at any time, we all dress like Target employees and there’s nothing special about us.

This is the exact opposite message we should be sending if we want to appeal to a customer who celebrates their individuality.

I’m not the only agent who dislikes Jake and is offended that marketing removed us agents from our advertising.

Wake up marketing!

the billions banked come from our investments, not our insurance business

Well they certainly not willing to pay for our claims service and definitely not our underwriting modeling they are leaving in droves.
And we are banking Billions something is not adding up

We will have agents as long as customers want them and are willing to pay for them. That simple.

Insurance already is a commodity. It is mandated by state legislatures. It is regulated by the states. What's the primary difference between state farm and geico's policies? Very little in terms of coverage due to state regulation.

It comes down to price and claim service.

with the introduction of the internet, it is easier to shop for different companies than ever before. brand loyalty is now a thing of the past. those companies who are able to play in the interenet world will be those companies that survive and thrive. why do you think geico is about to catch and pass state farm?

state farm mgt is acting like sear's mgt and look where sears is today. now, look where geico is today.

Those 4 things are not cool

Tipsord has no plans of getting rid of the agents. Customers don’t come to State Farm because it’s cheaper, customers come to State Farm because of the agents. Marketing leadership is so disconnected and ego driven that they’re prioritizing their own “creative” over the brand strength of the agents and State Farm’s business model. Like the OP said, Jake is only reinforcing commoditization, a concept where the lowest priced competitor in the market wins, and it won’t be State Farm.

Talking to a friend the other day who has been insured with a competitor for 30 years. He said, "do you think I should shop around for insurance?" I asked a few questions. Do they treat you well? Do you have a good relationship with your agent? Can you go into his office and feel welcome anytime? Is he/she responsive to your phone calls, etc? Have your claims been handled effeciently and fairly without any hassle? His answers were resoundingly yes! You can guess what my response was.

We’re have you been, the plan has always been to go direct why do you think marketing is pushing Jake?
It’s already a bumpy ride, #2 try 3 or 4 in most states we are already there.
Wait until the profit is announced from last year.