Etsy Completes Its Migration to Google Cloud in Record Time
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Online Marketplace’s Move to Google Cloud Already Helping Speed Innovation, Meet Sustainability Goals, and Improve the Seller and Buyer Experience
https://martechseries.com/sales-marketing/customer-experience-management/etsy-completes-migration-google-cloud-record-time/
Google Cloud announced that Etsy, the global marketplace for unique and creative goods, has completed its two-year migration to Google Cloud. As a result, the company has been able to shift 15% of its engineering headcount from managing system infrastructure to focusing on the customer experience, increase its velocity to run IT experiments by 115% in 2019, and operate more sustainably as it works towards 100% renewable electricity by the end of this year.
Etsy began its migration in 2018, and has since moved 5.5 petabytes of data, the equivalent of about 40 billion photos, from 2,000 on-premise servers to Google Cloud. Now, with its migration complete, Etsy is using Google Cloud’s compute power and machine-learning capabilities to move faster and more efficiently than ever before, while improving the customer experience overall.
- Delivering a more curated customer experience
- Creating more sustainable, efficient operations
- Setting up a platform for future innovation